Koh Gen Do Maifanshi Moisture Foundation

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Koh Gen Do Maifanshi Moisture Foundation Makeup ShopReedClarke.com Kohgendocosmetics.com shade 001 fair skin.jpg
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Koh Gen Do Maifanshi Moisture Foundation Makeup ShopReedClarke.com makeup products shade 003 swatch.jpg
KohGenDocosmetics.com Maifanshi Moisture Foundation Makeup ShopReedClarke.com sephora shade 012 swatch.jpg
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Koh Gen Do Maifanshi Moisture Foundation

62.00

I love this foundation. I know it's hard to buy a foundation from a website, but you have to trust me on this one. This formula is so beautiful and the colors are simply perfect. It's a liquid mineral formulation that is also HD, but without the heaviness you might expect from an HD formula. It gives an incredibly natural, healthy finish to the skin.  What I love about it is that it can be worked down into the sheerest veil of color, or built up for more coverage where you need it. (Koh Gen Do recommends patting it on with your fingers, but I have excellent results using a foundation brush or a damp sponge as well.)  It never oxidizes or changes color throughout the day, as some foundations can.  I use this product pretty much every day at work and have for years.  It’s truly a favorite for seriously beautiful, flawless, natural looking skin.

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Color Options:
 

001:  A very light ivory ideal for pink/cool undertones.  Think Dakota Fanning or Jessica Chastain for coloring.  Fair skin with a touch of pink.

012:  A natural light ivory ideal for pink/cool undertones.  A good example for this tone is Julianne Moore.  Fair skin that has a bit of warmth to it.

002:  A natural light beige ideal for pink/cool undertones.  Rachel McAdams or Blake Lively would be good matches for this color.  Light beige that runs a touch pink at times.

013:  A natural fair beige ideal for pink/cool undertones.  Scarlet Johansson works as an example this color.  On the fair side and your skin turns pinkish when you get cold.

023:  A natural warm beige ideal for pink/cool undertones.  Think Kate Upton's coloring.  You tan easily but still get a little burn if you aren't careful.

003:  A cool deep beige ideal for pink/cool undertones.  Jourdan Dunn and Shay Mitchell are good matches for this color. A darker skin tone that doesn't have too much yellow in it.

112:  A natural light ochre ideal for yellow undertones.  Corrects red undertones.  For this shade, Hailee Steinfeld or Maggie Q are ideal examples.  They're still fair but without the pink in the skin tone.

113:  A natural fair ochre ideal for yellow undertones.  Corrects red undertones.  Think Elizabeth Banks or Gwyneth Paltrow in the summertime.  A fair golden color that even when cold has a touch of warmth to it.

123:  A natural medium ochre ideal for yellow undertones.  Corrects red undertones.  Olivia Munn or Jessica Alba would match this color perfectly.  A light golden skin tone that maintains the warmth in the color year round.